Saturday, 18 February 2012

WE ARE THE MEDIA MOGULS

Our Man has far too many irons in the fire to do much more with this post than write a few disjointed thoughts and hope that you, dear reader, can bear with him while he tries to pull it all together before bedtime. Or perhaps he will leave it to you to figure out. He's sure you have a better clue than he does. Anyway, here goes nothing...

Amid the hypocrisy of The Sun screaming a witch hunt against it after "Fleet Street legends" were busted and had cops going through their bins and sullying their public reputations, the Murdoch minions have suddenly discovered due process, rule of law, human rights and  innocent until proven guilty. Ahhh, bless.

This must be the reasoning behind Murdoch announcing the coming of The Sun on Sunday to replace CSI News of The World -- to add a principled voice amid the muck that the other Sundays churn out.

You know what? Our Man is beginning

not to care any more.

Sure, you, dear reader, are no doubt ahead of him already, but Murdoch's time is up. Him and all his ilk.

Because, in the age of the internet, we don't need him. We don't need a lot of things Our Man grew up believing we needed. We don't need newspapers to know the news. We don't need publishers to publish books. We don't need the middleman to know the man.

Granted, we are not quite there yet - folk still think we need the middleman, the branding, ("How do I know it's true unless Anderson Cooper read it from an auto-prompt?") but Our Man would venture to say that we don't.

President Obama says he is shit hot. Michael Moore says he is not. We can go to both their twitter feeds and decide for ourselves which is full of more shit. Christopher Johnson says some bollocks about X, we can go to X's twitter stream and decide for ourselves. We have become the journalist, unless we are too lazy to do the research. But then,

we are no lazier than the pros.

Are they doing anything other than typing in a news release and doing a Google search? In fact, just one of the two.

Sure, we still need pro journos to dig out the stories that Joe Blogger can't get time to get to. But the pros don't need the middleman. Why can't they go straight to the reader with their story, and sell it directly to them? In time they will. The Abiko Free Press is Our Man's attempt to prove it. At the moment we still rely on Amazon, but only because we think we need to.

It strikes Our Man that if bloggers are the reporters, Twitter the editor, we, the people, are the media moguls.

Just not all of us have figured that out. Certainly not Our Man yet, but he's getting there.

Night all.

2 comments:

Will said...

Good morning.

Looked at the picture first and then misread the title as, “We are the Media circus.” Images of the Big Media selling its product as “The greatest show on earth” was followed by the afterthought, “and yeah, there’s a sucker born every minute.” - PTB

Old professions.

“Dear [reporter], we’ve already established what kind of business you’re in, now we’re just negotiating the price.” - Winnie

While the pros may get paid for their services, the Big Media pimp gets its share, no?

“We are no lazier than the pros.” -OMIA
(And hopefully not in it just for the money. Profession vs. Passion.)

Why pay for what can be had for free and at a better value?

As for 'we the people' figuring things out, that massive paradigm shift was set in motion, perhaps years ago. “On one hand, information wants to be free… on the other hand, it wants to be expensive” – or something like that.

Guess it all depends on a person’s approach to getting information and which Brand people follow.

People ARE figuring it out. And this IS how it is happening.

At least, that’s the way we people see it.

Regards.

Our Man in Abiko said...

Information does want to be free, but Our Man is betting folk will pay for the best info, where they can't get it for free. If people aren't willing to pay for it, then maybe the info you have isn't worth charging for. So find something that is. Something like that.

We'll see.