
To: Jack Gallagher, Sports Editor, Japan Times
From:
Ourmani NabikoI just wanted to commend The Japan Times' coverage of minority sports.
I have been a subscriber for almost three years now, and I have always been impressed with the number of back page leads devoted to figure skating, volleyball and sports played only in one country.
I am mightily impressed that this devotion to minority interest games has not diminished with the advent of the so-called World Cup. That the rest of the world (and even some fanatics in the USA) has been waiting four years for this occasion, that nationalities, accounting for damn near your entire newspapers' readership have sent teams and that sports lovers from all those countries spend so much of their time talking about their respective teams' merits, it is fantastic that you have devoted your department's energies to the oft neglected sports.
On the eve of the World Cup, rather than produce a lavish pullout-and-keep World Cup special, with all its tiresome ad revenue and giving readers what they want, you instead took the brave decision to devote your valuable newsprint real estate to a chap with a stick and a ball who had hit the ball a lot. Or caught lots of balls, I forget which now. And rather than produce a wall chart with fun facts and figures that your loyal readers could stick on their workplace cubicles, effectively advertising the Japan Times to all who pop round to talk about the World Cup (or maybe even that chap who had hit or caught a lot of balls) you wittily stuffed a stock AP graphic beneath the stick man and his ball and called it a "wallchart". How funny, because it actually was the right size (without folding) to fit straight into my office wastepaper bin.
However, I note with distaste that for two days running now you have devoted the
back page to that mainstream sport (soccer?) I do hope this trend does not continue. Just imagine if your newspaper consistently led the
back page with non-stock-wire analyses of the games ahead; that you had a witty daily column written by, let's say for argument's sake, a fan of soccer; or that you had a fun where-to-watch-the-game-tonight that could be sponsored by local bars and restaurants.
Just Imagine!
Never mind, Japan will probably be out of the tournament in a week, followed shortly afterwards by the rest of the English speaking world, so when you do grudgingly have to cover the latter stages of the Cup, only Spanish, Portuguese and German speakers will be left in the tournament, and your English language readers will no longer care.
Excellent strategy, well played!