10. The author has no insider knowledge of what he's writing about.
9. The author has no intention of making friends with the tossers who grace these posts.
8. The author is not trying to flog you anything cool.
7. The author is not interested in really weird Japanese shit that's really weird, lol.
6. The author often makes mistakes and sometimes even admits it.
5. The author often says shit and occasionally fuck.
4. The author has no plans to change what he writes about to be more popular.
3. The author never reciprocates link love to boost hits.
2. The author doesn't love the sound of his own voice.
1. The author is not taking this at all seriously. He's just having fun.
Pic lifted from here.